The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to capitalize on the sports performance and commercial potential within Immersive Technology.
The content is broken down between each group but with natural overlaps.
MONETIZATION STRATEGY, FAN ENGAGEMENT, ESPORTS, GAMING, TECH INNOVATION & INVESTMENT STRATEGY


08.00 Registration, Tea & Coffee

08.50 Chair's Opening Remarks

KEYNOTE PRESENTATION: AN IMMERSIVE FUTURE?

09.00 How Immersive Technology Will Revolutionize How We Produce, Consume And Create Experiences In Sport & Entertainment

· Explaining the technology, the innovations taking place and how these will challenge the status quo

· Understanding what is possible, how long it will take, and which technologies will come out on top

· How to create seamless, real time, end-end connectivity and engagement between audiences and events

· What new paradigms will emerge and how we should plan to lead the change

09.30 Question & Answer Session

James Carwana, General Manager , Intel Sports

CONTENT OWNERS
UNDERSTANDING HOW SPORTS TEAMS, LEAGUES, ASSOCIATIONS & ATHLETES CAN USE IMMERSIVE TECHNOLOGY TO MONETIZE CONTENT AND INCREASE FAN ENGAGEMENT

Whilst the majority of content owners are interested in exploring VR, a lack of tried and tested use cases of how it could be used in practice and monetized has provided a conceptual hurdle to getting started. It is the responsibility of VR providers to demonstrate to content owners what is possible and most relevant for their business and performance goals. Equally, it is critically important for content owners to collaborate, share best practice and devise collective strategies.


MONETIZATION STRATEGY
HOW TO SET UP EFFECTIVE COMMERCIAL MODELS TO REALIZE AND OPTIMIZE VR POTENTIAL

PANEL DISCUSSION: Monetization & ROI
09.40 Monetization Strategies: How Immersive Technology Can Diversify Income Streams And Develop New Ways To Connect With Audiences & Connect With Partners

· What models are content owners testing today? (Live Streaming / Subscription / Partnership...)

· Why we should think of Virtual or Augmented Reality assets in the same way we would a website or social media channel

· Are Live Sports Events still the focal point of monetization strategy? What innovations are taking place?

· What is the commercial power of “non-live” content and how great is this opportunity for immersive technologies?

10.10 Question & Answer Session

Guillaume Deve , Head of Social, Paris Saint Germain
Stephen Wharton,
Chief Technology Officer , Kroenke Sports & Entertainment – Skycam Division
James Carwana,
General Manager , Intel Sports
Alex Hertel,
CEO, Xperiel


10.20 Morning Refreshments In The Networking Exhibition Area


CASE STUDY
10.50 How New Emerging Technologies Have Created Commercial Opportunities For The Cleveland Cavaliers And The Quicken Loans Arena

11.20 Question & Answer Session

Damion Chatmon, Director of Emerging & Technology Solutions , Cleveland Cavaliers

11.30 Smart Stadiums & The Connected Economy- How Do We Implement Immersive Technology Across Major Events To Harness Audience Data & Create New Commercial Opportunities

  • How sporting events transcend traditional media and communications to create hyper-connected smart stadiums and smart cities
  • How cloud technology and targeted fan engagement provide better business applications and go deeper and transcend the sporting event
  • How are Immersive Technologies and in particular Augmented and Mixed Realities closing the space between physical and digital realities
  • How the rise of gaming and multi-screening is changing the live event experience and providing a hotbed for technology innovation

12.00 Question & Session

Eric King , Vice President Technology, Sacramento Kings
Ian Wheat
, Director of Innovation, Sacramento Kings

12.10 How Engagement Innovation Can Deliver Premium Services for Valuable Clientele Premium hospitality for top teams to top clients

Jessica Gaffney, CEO, Wavework

12.25 Lunch In The Networking Exhibition Area


TRADITIONAL SPORTS meet ESPORTS
HOW CONSUMER VIEWING HABITS ARE CHANGING AND HOW IMMERSIVE TECHNOLOGIES & GAMIFICATION INCREASE ENGAGEMENT

CASE STUDY
13.20 “Roborace” – How Esports Created an Opportunity For Mass Engagement & Increased Car Performance

13.50 Question & Answer Session

Rod Chong, Deputy CEO , Roborace

14.00 How NASCAR Have Created A Successful Esports League That Enhances Participation, Talent ID & Engagement

· How a new Esports league is creating opportunities for future NASCAR drivers

· How Immersive Gaming Technology creates a talent ID and development tool

· Why the 13-16 year old age group is so important to the future of motorsports

14.30 Question & Answer Session

Blake Davidson, Vice President, Consumer Innovation , NASCAR

14.40 How Sports Teams Can Leverage Immersive Technology and High-Frequency Prop Gaming for Maximum Fan Engagement

· How Xperiel’s Real World Web technology is helping sports teams in the NBA and NFL rapidly take advantage of the new marketplace for high-frequency prop gaming enabled by the recent PASPA Supreme Court decision

· How teams can amplify fan engagement with immersive, predictive gaming integrated into their existing team mobile apps

· Real-world success stories showcasing the lucrative new brand partnerships made possible through the integration of the Internet of Things and augmented reality into sports teams’ brand and technology strategies

15.10 Question & Answer Session


Alex Hertel, CEO, Xperiel

15.20 Afternoon Refreshments In The Networking Exhibition Area

IMMERSIVE TECHNOLOGY INVESTMENT STRATEGY:

CASE STUDY: IMMERSIVE TECHNOLOGY, BLOCK CHAIN & SPORTS BETTING
15.50 How Blockchain Technology Enables A Truly Connected & Immersive Fan-Controlled Football League

· How a new football league is giving the keys to the fans to run 8 new teams

· How can Immersive Technology connect with sports and entertainment industries as a social tool (VR/AR/MR)?

· How do we apply the technology to enhance rather than detract from people’s sense of community and engagement

· What opportunities do blockchain technology present and what does this mean for sports betting?

16.20 Question & Answer Session

Sohrob Farudi, CEO , Fan Controlled Football League


16.30 Utilizing location signal to enable a differentiated fan experience and drive business insights

· Utilizing privacy compliant consumer data to provide audience insights and identify your fan base and visualize a time series analysis of the game day journey.

16.45 Question & Answer Session

Mike Facchetti, Head of Sales , Verizon Location Services


16.50 Chair’s Closing Remarks

17.00 – 18.00 Drinks Reception

LINEAR - DIGITAL BROADCAST STRATEGY, OWNERSHIP RIGHTS, DATA & ANALYTICS, NATIVE BRANDED EXPERIENCES & INTERACTIVE ENGAGEMENT

08.30 Registration, Tea & Coffee

09.20 Chair's Opening Remarks

TRADITIONAL / DIGITAL SPORTS VIRTUAL REALITY
BROADCAST STRATEGY
HOW TO USE VR TO GENERATE ADVERTISING SPEND, MONETIZE DIGITAL PLATFORMS AND DRIVE CUSTOMER ACQUISITION



09.30 Managing The Expectation: What Happens Next As We Move Beyond The Experimental Stage

· How VR within sports, entertainment and live events is the catalyst for traditional broadcasters to drive customer acquisition and monetisation across their entire portfolio

· Analyzing the commercial potential that a full slate of VR programming can offer

· Understanding how to get the acquisition channel and price point right to enable consumers to easily select a VR option

10.00 Question & Answer Session

Michael Davies, Senior Vice President, Technical & Field Operations , FOX Sports

10.10 Understanding How Immersive Technology Will Impact Sports Broadcast & How Yahoo Sports Plan To Implement A Subscription-Based Broadcast Model

Kyle McDoniel, Head of Global Partnerships, Oath / Yahoo Sports

10.40 Question & Answer Session

10.50 Morning Refreshments In The Networking Exhibition Area

11.20 Understanding How Immersive Technology Can Monetise Digital Platforms To Drive Advertising Spend And Develop Owned And Operated Content Packages

· How to use VR across social media and multi-channel networks to obtain the right mix of organically generated and platform / creator generated content

· Understanding the technical infrastructure requirements and sports rights costs to deliver the content

· Analyzing how to establish varying prince points to monetise across a greater audience percentage and operate a profitable model

11.50 Question & Answer Session

Michael Davies, Senior Vice President, Technical & Field Operations , FOX Sports
Kyle McDoniel,
Head of Global Partnerships , Yahoo Sports
Stephen Wharton,
CTO , Skycam
Fabrizio Copobianco,
CEO, TOK TV

Moderator: Lisa Raphael, Chief Creative Officer & Co-Founder, The Relish



12.00 How Immersive Technology & Fan Generated Content Can Create Sports Focused Media And Engaging Product Placement Opportunities For Native Branded Experiences And Increased Engagement

· Identifying how VR can increase opportunities for product placement and native branded experiences

· How VR can create branded rooms or ‘Fan Zones’ around live sporting events to combine relevant content with product placement

· Why VR will become a powerful sports marketing asset in its own right

16.20 Question & Answer Session

Ashley Wellington-Fahey , Founder & CEO, The Relish

12.30 Question & Answer Session

12.20 Lunch In The Networking Exhibition Area

CASE STUDY: Red Bull Rampage
13.20 How Immersive Technology Plus OTT Is Able To Reach & Connect With Younger Audiences To Create Commercial Opportunities And Increase Value For Content Owners

· Why consumer choice is increasingly important and younger audiences are increasingly gravitating towards OTT

· How Immersive Technologies present favourably to new content (or emerging sports) as an inherent technological attraction

· Understanding how an immersive 1-1 OTT personalisation disrupts the advertising landscape

13.35 Question & Answer Session

Joseph Robbins, Producer, Immersive Media , Red Bull Media House

NATIVE BRANDING & INTERACTIVE ENGAGEMENT
HOW IMMERSIVE TECHNOLOGY CREATES UNIQUE, INTERACTIVE AND LONG-TERM USER ENGAGEMENT OPPORTUNIES

13.40 How Artificial Intelligence & Immersive Tech Creates Emotional Connectivity To Influence How Fans Engage With Brands And Consume Content

· How to put the fan first and create proactive experiential campaigns using direct interactivity

· Using immersive tech to capture and maintain user attention in an authentic, organic and lasting way

· Identifying proven mechanisms and metrics to translate digital spend into ROI but also to strengthen and enhance symbiotic brand partnerships

14.10 Question & Answer Session

Jeff Hansen, GM Brand Strategy Partnerships, Microsoft


14.20 Afternoon Refreshments In The Networking Exhibition Area


CASE STUDY: “Live Under Par” – Fan Generated Content
14.50 How To Apply Immersive Tech To Build, Develop & Sustain Stronger Connections With Fans To Expand Reach In An Increasingly Globalised Sporting Market

· Innovative approaches to engage (and monetize) remote fans who can rarely attend an event

· How to create and build public interest and participation, particularly among the younger demographics to secure future fans and participants

· How athletes are using immersive technology as part of digital channels and social media to build their own brand and audience

· Introducing real-time rewards to incentivise and user generated content in an end-to-end 360 environment

15.20 Question & Answer Session

Sloane Kelley, Vice President of Content , PGA TOUR


15.30 How Immersive Technology Can Improve Mental Performance To Improve Talent Development And On-Field Success in German Soccer

· How Virtual Reality has created cutting edge performance training programs

· How German soccer has created a platform for continued on field success using immersive tech

· The links between performance and fan engagement using immersive technology

16.00 Question & Answer Session

Nicolas Jungkind, Managing Director Americas , German Football Association (DFB)


16.10 Chair’s Closing Remarks




We continually craft and refine the agenda leading up to the event. If you'd like to know more about what we have planned, please get in touch. 2nd Annual Immersive Technology in Sports & Entertainment Summit 2018 Agenda