The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to capitalize on the sports performance and commercial potential within Immersive Technology.
The content is broken down between each group but with natural overlaps.
MONETIZATION STRATEGY, FAN ENGAGEMENT, ESPORTS, GAMING, TECH INNOVATION & INVESTMENT STRATEGY

08.00 Registration, Tea & Coffee

08.50 Chair's Opening Remarks

KEYNOTE PRESENTATION: AN IMMERSIVE FUTURE?

09.00 How Immersive Technology Will Revolutionize How We Produce, Consume And Create Experiences In Sport & Entertainment

  • Explaining the technology, the innovations taking place and how these will challenge the status quo
  • Understanding what is possible, how long it will take, and which technologies will come out on top
  • How to create seamless, real time, end-end connectivity and engagement between audiences and events
  • What new paradigms will emerge and how we should plan to lead the change

James Carwana,Vice President & General Manager,Intel Sports

09.30 Question & Answer Session

CONTENT OWNERS
UNDERSTANDING HOW SPORTS TEAMS, LEAGUES, ASSOCIATIONS & ATHLETES CAN USE IMMERSIVE TECHNOLOGY TO MONETIZE CONTENT AND INCREASE FAN ENGAGEMENT

Whilst the majority of content owners are interested in exploring VR, a lack of tried and tested use cases of how it could be used in practice and monetized has provided a conceptual hurdle to getting started. It is the responsibility of VR providers to demonstrate to content owners what is possible and most relevant for their business and performance goals. Equally, it is critically important for content owners to collaborate, share best practice and devise collective strategies.

MONETIZATION STRATEGY
HOW TO SET UP EFFECTIVE COMMERCIAL MODELS TO REALIZE AND OPTIMIZE VR POTENTIAL

PANEL DISCUSSION: Monetization & ROI
09.40 Monetization Strategies: How Immersive Technology Can Diversify Income Streams And Develop New Ways To Work With Sponsors And Merchandisers

  • What monetization models are content owners testing today? (Live Streaming / Subscription / Partnership...)
  • Why we should think of Virtual or Augmented Reality assets in the same way we would a website or social media channel
  • Are Live Events still the focal point of monetization strategy? What innovations are taking place?
  • What is the commercial power of “non-live” content and how great is this opportunity for VR?

10.10 Question & Answer Session

Russell Stopford, Chief Digital Officer, Paris Saint Germain
Robert Alberino,
VP Production, SF 49ers
Stephen Wharton,
Chief Technology Officer, Kroenke Sports & Entertainment – Skycam Division


10.20 Morning Refreshments In The Networking Exhibition Area

CASE STUDY
10.50 How New Emerging Technologies Have Created Commercial Opportunities For The Cleveland Cavaliers And The Quicken Loans Arena

11.20 Question & Answer Session

Damion Chatmon, Director of Emerging & Technology Solutions, Cleveland Cavaliers

11.30 Smart Stadiums & The Connected Economy- How Do We Implement Immersive Technology Across Major Events To Harness Audience Data & Create New Commercial Opportunities

Eric King, Vice President Technology, Sacramento Kings
Ian Wheat,
Director eSports & Innovation, Sacramento Kings


  • How sporting events transcend traditional media and communications to create hyper-connected smart stadiums and smart cities
  • How cloud technology and targeted fan engagement provide better business applications and go deeper and transcend the sporting event
  • How are Immersive Technologies and in particular Augmented and Mixed Realities closing the space between physical and digital realities
  • How the rise of gaming and multi-screening is changing the live event experience and providing a hotbed for technology innovation

12.00 Question & Session                                                                                           

TECHNOLOGY UPDATE
12.10 What Are The Current And Emerging Technologies: Is The Technology Capable Of Delivering Upon Content Demands And Requirements?

12.20 Lunch In The Networking Exhibition Area

ESPORTS
HOW CONSUMER VIEWING HABITS ARE CHANGING AND HOW IMMERSIVE TECHNOLOGIES & GAMIFICATION INCREASE ENGAGEMENT

CASE STUDY
13.20 “Roborace” – How Esports Created an Opportunity For Mass Engagement & Increased Car Performance

13.50 Question & Answer Session

Rod Chong, Deputy CEO, Roborace

14.00 How The Rise In Esports Is Changing Consumer Viewing Habits, Fast-Tracking Technology Adoption, Changing Advertising Spend And Influencing Future Broadcast Strategies

  • How the gaming industry will lead advancement in immersive technology through continual demand for high quality graphics, 360 experiences and viewing
  • Understanding how immersed content and Gamification amplifies engagement and creates a new platform for advertising spend
  • Why major sports teams, leagues and brands are launching and testing new products through ESports

14.30 Question & Answer Session

Mike Sepso, Senior Vice President, Activision Blizzard

14.40 How NASCAR Have Created A Successful Esports League That Enhances Participation, Talent ID & Engagement

  • How a new Esports league is creating opportunities for future NASCAR drivers
  • How Immersive Gaming Technology creates a talent ID and development tool
  • Why the 13-16 year old age group is so important to the future of motosports

 15.10 Question & Answer Session

Blake Davidson, Vice President, Consumer Innovation, NASCAR

15.20 Afternoon Refreshments In The Networking Exhibition Area

IMMERSIVE TECHNOLOGY INVESTMENT STRATEGY:

CASE STUDY: IMMERSIVE TECHNOLOGY, BLOCK CHAIN & SPORTS BETTING
15.50 How Blockchain Technology Enables A Truly Connected & Immersive Fan-Controlled Football League

  • How a new football league is giving the keys to the fans to run 8 new teams
  • How can Immersive Technology connect with sports and entertainment industries as a social tool (VR/AR/MR)?
  • How do we apply the technology to enhance rather than detract from people’s sense of community and engagement
  • What opportunities do blockchain technology present and what does this mean for sports betting?

16.20 Question & Answer Session

Sohrob Farudi, CEO, Fan Controlled Football League


16.30 Chair’s Closing Remarks

16.30 – 17.30 Drinks Reception

LINEAR - DIGITAL BROADCAST STRATEGY, OWNERSHIP RIGHTS, DATA & ANALYTICS, NATIVE BRANDED EXPERIENCES & INTERACTIVE ENGAGEMENT

08.00 Registration, Tea & Coffee

08.50 Chair's Opening Remarks

TRADITIONAL / DIGITAL SPORTS VIRTUAL REALITY
BROADCAST STRATEGY
HOW TO USE VR TO GENERATE ADVERTISING SPEND, MONETIZE DIGITAL PLATFORMS AND DRIVE CUSTOMER ACQUISITION



KEYNOTE PRESENTATION
09.00 Managing The Expectation: What Happens Next As We Move Beyond The Experimental Stage

· How VR within sports, entertainment and live events is the catalyst for traditional broadcasters to drive customer acquisition and monetisation across their entire portfolio

· Analyzing the commercial potential that a full slate of VR programming can offer

· Understanding how to get the acquisition channel and price point right to enable consumers to easily select a VR option

09.30 Question & Answer Session

Michael Davies, Senior Vice President, Technical & Field Operations , FOX Sports

09.40 Understanding How Immersive Technology Can Monetise Digital Platforms To Drive Advertising Spend And Develop Owned And Operated Content Packages

· How to use VR across social media and multi-channel networks to obtain the right mix of organically generated and platform / creator generated content

· Understanding the technical infrastructure requirements and sports rights costs to deliver the content

· Analyzing how to establish varying prince points to monetise across a greater audience percentage and operate a profitable model

10.10 Question & Answer Session

Michael Davies, Senior Vice President, Technical & Field Operations , FOX Sports
Jason Cohen,
Vice President, Remote Technical Operations, CBS Sports
Jack Patterson,
Vice President, Digital & Social Media , Learfield


10.20 Morning Refreshments In The Networking Exhibition Area

CASE STUDY: Red Bull Rampage
10.50 How Immersive Technology Plus OTT Is Able To Reach & Connect With Younger Audiences To Create Commercial Opportunities And Increase Value For Content Owners

· Why consumer choice is increasingly important and younger audiences are increasingly gravitating towards OTT

· How Immersive Technologies present favourably to new content (or emerging sports) as an inherent technological attraction

· Understanding how an immersive 1-1 OTT personalisation disrupts the advertising landscape

11.20 Question & Answer Session

Joseph Robbins, Producer, Immersive Media , Red Bull Media House

11.30 Analyzing The Different VR/AR Streaming Options To Determine The Scope For a Multiple-Use Approach Or If One Will Become Dominant And Win Out

· Analyzing the Live Stream options (Pure VR Video, Hybrid Video and Virtual Environment, Full Virtual Environment)

· Understanding how to match VR streaming option with sports where the technology can handle the action

  • What is the commercial potential for live stream?

· Outlining the risks of turning consumers off with sub-optimal experiences and how this could prevent full potential from ever being realised

12.00 Question & Answer Session


TECHNOLOGY UPDATE
12.10 What Are Emerging Live Stream Technologies And How Might These Change Audience Viewing Behaviours

12.20 Lunch In The Networking Exhibition Area

13.20 How Analytics & Artificial Intelligence Provide Insights To How People Engage With Brands Within A Virtual Space To Drive Successful Sports Marketing Campaigns

· How to put the consumer first and create proactive experiential campaigns using direct interactivity through virtual reality

· Using virtual reality to capture and maintain user attention in an authentic, organic and lasting way

· Identifying proven mechanisms and metrics to translate digital and VR advertising spend into or sales or other core ROI

13.50 Question & Answer Session

BRANDS & AGENCIES
HOW DATA & ANALYTICS, NATIVE BRANDED EXPERIENCES AND INTERACTIVE ENGAGEMENT ARE INSTRUMENTAL IN DEMOSTRATING THE LONG TERM VALUE OF VR IN SPORTS





Brands and the agencies supporting them are continually exploring new ways to drive greater engagement with their customers. Capturing and maintaining the user’s attention in the multi-platform digital world is increasingly challenging. Ultimately brands have a product or service that they are looking to sell to consumers and engage in marketing activities to drive sales. Identifying proven mechanisms and tools to translate digital ad spend into sales or other core ROI metrics is critical.

CASE STUDY: “Live Under Par” – Fan Generated Content
14.00 How To Apply Immersive Tech To Build, Develop & Sustain Stronger Connections With Fans To Expand Reach In An Increasingly Globalised Sporting Market

· Innovative approaches to engage (and monetize) remote fans who can rarely attend an event

· How to create and build public interest and participation, particularly among the younger demographics to secure future fans and participants

· How athletes are using immersive technology as part of digital channels and social media to build their own brand and audience

· Introducing real-time rewards to incentivise and user generated content in an end-to-end 360 environment

14.30 Question & Answer Session

Sloane Kelly, Vice President of Content , PGA TOUR


14.40 Afternoon Refreshments In The Networking Exhibition Area

NATIVE BRANDING & INTERACTIVE ENGAGEMENT
HOW VIRTUAL REALITY CREATES UNIQUE, INTERACTIVE AND LONG-TERM USER ENGAGEMENT OPPORTUNIES


15.10 How Immersive Technology Can Create Sports Focused Media Content And Engaging Product Placement Opportunities For Native Branded Experiences And Direct Merchandising

· Identifying how VR can increase opportunities for product placement and native branded experiences

· How VR can create branded rooms or ‘Fan Zones’ around live sporting events to combine relevant content with product placement

· Why VR will become a powerful sports marketing asset in its own right

15.40 Question & Answer Session


15.50 Innovative Approaches To Brand Engagement & Experiential Marketing Campaigns Around Live Events And How Immersive Technology Can Fit Into This

· How to create engaging and interactive campaigns that leave lasting impressions

· Who owns the content rights and what are the implications for leading brands?

· What other rights issues such be considered in virtual streams?

16.20 Question & Answer Session


16.30 Chair’s Closing Remarks



End of Conference

We continually craft and refine the agenda leading up to the event. If you'd like to know more about what we have planned, please get in touch. 2nd Annual Immersive Technology in Sports & Entertainment Summit 2018 Agenda