Alex Jacques is an event director and experiential marketer who has partnered with sports, entertainment, and lifestyle brands to help them generate buzz and engage fans, audiences, and consumers. After spending nearly a decade working in marketing and events for multi-million dollar brands, Alex has a broad understanding of what truly drives brand loyalty, engagement, and fan identity.
Alex is currently the Director of Events for the Madison Square Garden Company focusing on experiential strategy across all business units including MSG Sports, Marketing Partnerships, MSG Productions, Ticketing Service & Retention, and Corporate Hospitality. Alex has previously worked with companies and teams such as, Red Bull, The New York Rangers, The Washington Nationals, Gear For Sports / Under Armour, Team USA, and more.
Alex holds a BA in communications from Northeastern University.