Tottenham Hotspur Combine Storytelling With Immersive Tech To Revisit History

Tottenham Hotspur pride themselves on being one of the most progressive, forward thinking and clubs in European football, with innovation at the heart of their strategy.

Plying their trade at Wembley this season whilst their new state of the art stadium is being completed they decided to explore means by which they could connect existing and new fans of the future with their history and retain an emotional link to the old White Hart Lane.

Through a combination of 360 match footage, stunning archive photography and video memories from fans, legends and the current squad, The Lane 360 archives the unique atmosphere of one of the world's best-loved sports stadia, becoming the only remaining way to re-visit White Hart Lane.
Every element of a match day is recreated with users even able to access the security hub and press conference room directly after the Finale game at The Lane.

The inner workings of The Lane come alive with never-before-seen 360 footage including - the home dressing room immediately after a victory, the commentary positions high in the rafters and manager Mauricio Pochettino preparing for the final North London Derby in the Manager's Office before the game.

Produced by the Club in collaboration with digital agency Seven League and the platform technology of Animal Vegetable Mineral the project was able to connect fans, preserve history and showcase the influence and engagement capabilities of immersive to existing and future club partners.

As well as unrivalled archive access, fans will be able to return to their stand and watch clips from the final games at the Lane in 360 degrees, including the final lap of honour.

The Lane 360 is available now at on desktop, tablet and smartphones.

To learn more about how Immersive Technology is changing sports and entertainment visit