WHOOP and NFLPA Revolutionizing Player Data Ownership and Fan Engagement

Imagine turning on the TV on Sunday afternoon to watch an NFL game and knowing exactly how ready your favourite team’s quarterback is to perform.

Following a groundbreaking deal between the NFL Players Association and the human performance company WHOOP, we may not be too far away from seeing that happen.

In 2017, WHOOP and the players association inked a contract to make WHOOP the Officially Licensed Recovery Wearable of the NFLPA.
The WHOOP Strap is a small, lightweight biometric monitor that can be worn 24/7 on the wrist or upper arm. WHOOP enables athletes to optimize their training by quantifying the total strain they take on each day, tracking their nightly sleep, and determining how recovered they are the next day.

This is the first deal of its kind between a wearable technology company and a players association from a major American sports league--meaning that the players, not the NFL, have ownership and marketing rights to their data. If in the near future your fantasy football app lists daily WHOOP recovery scores next to each player, they’ll be the ones getting paid.

In 2017, WHOOP also became the first continuous biometric device approved by MLB and cemented itself as the wearable of choice for pro and elite athletes spanning the NBA, NCAA and Olympians across the globe.

WHOOP will be on-site at the Sports Performance and Fan Engagement Summit in San Francisco this month (Jan 30-31). Please visit the booth and learn more about innovations in athlete data and fan engagement.