William Hill, the London-listed bookmaker, has announced a major US expansion this week by signing sports betting agreements with eleven casinos in Mississippi and one in West Virginia, as well as partaking in advanced talks with operators in fourteen other states.
The Mississippi casinos are expected to go live by the end of August, subject to regulatory approval and licensure, in time for the start of the football season.
The sports-wager giant also stated that it would be ramping up for bigger business by increasing hires in Nevada, where they already have sport betting operations, in addition to operations in Delaware, New Jersey and a race book in Iowa.
"It has been an excellent start for us since PASPA (The Professional and Amateur Sports Protection Act of 1992) was overturned. We have built on our existing business in Nevada, which is number one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements.ď William Hill chief executive Philip Bowcock
It is the latest in a series of moves in the US by European Operators since the Supreme Court lifted the ban on sports betting in June. This announcement came just five days after GVC Holdings, one of William Hillís biggest competitors, announced a $200 million joint venture with MGM Resorts International to open up legal sports betting in up to 15 states. Dublin-based gambling firm Paddy Power Betfair has agreed to merge with the US fantasy sports betting site Fan Duel.