Brian Killingsworth photo
Brian Killingsworth photo

Brian is currently the President of The Killer Brand, a sports marketing company, focusing on explosive brand building, revenue generation and innovation. With a boutique roster of clients, The Killer Brand is able to position and build brands across the globe that want to be on the cutting edge of technology and innovation in the sports industry

Brian spent two seasons as Chief Marketing Officer of the Tampa Bay Buccaneers and is responsible for overseeing all aspects of the Buccaneers brand, which includes marketing, advertising, content strategy, digital and social media, events, entertainment, research and analytics, community relations and all youth programming. Under Brianís leadership, the first-ever Buccaneers football development program was established to help kids learn how to be Buccaneers both on and off the field. This program is a mechanism that shapes future leaders and teaches kids valuable life skills that they can apply for the rest of their lives. In addition, the Buccaneers have become the first NFL franchise to implement a virtual reality component to youth development that allows kids to learn the game of football through specialized equipment used by the pros. Under his leadership, the Buccaneers launched an all new gameday experience, utilizing a 360 degree immersive content display system. Through the NFL's first use of augmented reality on the videoboards, the Bucs garnered the #1 ranking in the NFL for use of technology for the gameday experience.

Brian joined the Buccaneers from the St. Louis Rams, where he served as the Vice President, Brand Strategy. In St. Louis, he oversaw all of the Rams marketing efforts including marketing operations, creative services, special events, merchandise, youth programs, fan clubs, digital and social media and new revenue opportunities. Brian was responsible for leading the brand strategy that aligned with the St. Louis Rams strategic plan for strong, sustained revenue growth.

Prior to his time with the Rams, Brian spent 10 years with the Tampa Bay Rays organization, where he was the Senior Director of Marketing and Promotions. He was instrumental in the rebranding and culture change with the Rays and led the Rays new logo launch from concept to execution. Brian was responsible for creating the highly successful Rays Summer Concert Series in which he brought in over 40 nationally known concert acts, including ZZ Top, Daughtry, 3 Doors Down, Miranda Lambert, LL Cool J, and the Beach Boys to play post game concerts, increasing attendance by over 30%. He was awarded the #1 promotional schedule by Biz of Baseball and won best overall giveaway for the Carlos Pena toothbrush holder in 2010 and the Zim Bear in 2012.

Brian received his MBA in Marketing and Management from the University of South Florida after graduating from Flagler College with a degree in Communications. Brian played college baseball and spent two seasons as a catcher in the prestigious Cape Cod League. He was a Suncoast Advisory Board Member for the Make-a-Wish Foundation. He was awarded Top 30 under 30 by the Tampa Bay Business Journal and Top 40 under 40 by the Gulf Coast Business Review. He and his wife, Emily and two sons, Cruz and Finn currently reside in Tampa.