The Event The World Virtual & Augmented Reality Sports Innovation Summit 2017 is the only event that brings together the entire sports ecosystem. The Summit connects the world leading content owners, brands and broadcasters in sports marketing, innovation and performance with the thought leaders in immersive and wearable technology and big data. By uniting both worlds we understand and learn how to apply and activate technology innovations to monetise fan activation, marketing and brand development strategy whilst simultaneously enabling performance essential 1% gains.

Understanding how to connect with and provide ‘real’ experiences to fan bases locally and internationally is both the greatest challenge and opportunity for elite sports teams, from the English Premier League to the NBA.

With the latest insights, applications and opportunities revealed the conference delves to the epicentre of how to create and support elite performance through talent ID, decision-making, psychological conditioning and Return to Play, commercially supported and more by cutting-edge global marketing and fan engagement campaigns using Big Data and Immersive Technology.

Key Areas

The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to capitalize on the sports performance and commercial potential within Immersive Technology.

The content is broken down between each group but with natural overlaps.

Key Focus Areas

CONTENT OWNERS

(SPORTS TEAM, LEAGUES & ASSOCIATIONS AND ATHLETES THAT GENERATE SPORTS CONTENT THROUGH THEIR ACTIVITIONS IN BOTH PROFESSIONAL OR RECREATIONAL CONTEXTS)

  • MONETIZATION STRATEGIES: HOW TO SET UP EFFECTIVE COMMERCIAL MODELS TO REALIZE AND OPTIMIZE VR POTENTIAL

  • FAN ENGAGEMENT: UNDERSTANDING HOW TO ATTAIN AND LEVERAGE DATA TO OPTIMIZE VIRTUAL EXPERIENCES TO IMPROVE ENGAGEMENT AND REACH

  • ELITE SPORTS PERFORMANCE: HOW TO USE VIRTUAL ENVIRONMENTS TO CREATE WORLD CLASS PERFORMANCE SYSTEMS

  • ATHLETE PROFILING: WHO OWNS THE DATA AND WHAT ARE THE BENEFITS?

  • ESPORTS: UNDERSTANDING THE SCOPE AND HOW TO ACCESS THE OPPORTUNITY
  • BRANDS

    (BRANDS AND AGENCIES INVOLVED IN SPORT THROUGH SPONSORSHIP, DIRECT MERCHANDISING OR SUPPORT SERVICE ACTIVITY)

  • NATIVE BRANDING & INTERACTIVE ENGAGEMENT: HOW VIRTUAL REALITY CREATES UNIQUE, INTERACTIVE AND LONG-TERM USER ENGAGEMENT OPPORTUNITIES

  • DATA & ANALYTICS: HOW TO USE DATA & ANALYTICS TO MEASURE ENGAGEMENT AND ROI IN VIRTUAL CAMPAIGNS

  • BRAND DEVELOPMENT: HOW VIRTUAL ENVIROMENTS WILL BECOME ESSENTIAL AND OUTRIGHT ASSETS FOR BRAND DEVELOPMENT