Jesse Nunez, Director, Spanish Language Media & Latino Initiatives; Corporate Partnerships at Los Angeles Dodgers
A native Angeleno, Jesse is an extremely versatile, creative and results-focused executive with a proven track record of developing highly effective business and marketing strategies in both general and multi-cultural markets for nearly 20 years. 2017 marks his 3rd season with the Dodgers as part of the Corporate Partnership & Revenue Team. Prior to joining the Dodgers, he spent nearly 13 years running his own multicultural advertising and marketing firm in Los Angeles, with clients in the automotive, grocery, retail and media sector, among others. Prior to the launch of his own entity, Jesse served in Sales & Marketing roles for variety of media entities in the Los Angeles Market.
Jesse not only oversees the sales efforts and advertising revenue stream for the Spanish Language Media Assets of the Dodgers, but provides the Partnership Team with his insights and perspective from his years of advertising experience in the digital, experiential, radio, television, OOH, and print worlds. His expertise in understanding and targeting multicultural (Latino, Asian, African American) and general market audiences provides him with a unique perspective into how sports sponsorship can yield even greater results for clients, especially here in the Los Angeles market.
In Jesse’s short time with the team he has managed the increase the revenue of the Spanish Language Radio Broadcast by nearly 170%. He has expanded the affiliate network to over 12 broadcast partners throughout the State of California, making it the largest Spanish language broadcast network in MLB. He has successfully negotiated some of the largest media deals in the history of the team, irrespective of language. Tapping into new and existing relationships in Mexico, Jesse has also opened the team to opportunities inside Mexico.
Jesse has been an early proponent of immersive technologies and how they can bridge the two worlds that multicultural communities navigate. He has long held that the toolsets that they provide brands, along with those found in AI, allow brands to present their opportunities and products in a authentic and relevant way. His years of experience in multicultural marketing and content creation have shown him that the social engagement offered by immersive technologies allow for a brand adoption to communities with some of the highest loyalty rates among consumers.
Jesse resides in the City of Whittier with his wife, Melissa and his four children, Mia, Nikolas, Natalie and Zachary. He is an avid music fan and multi-instrumentalist as well as a member of various civic and philanthropic boards.