Learfield Sports

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

While the company was founded in 1972 as a small farm radio network, today, Learfield is a diverse media enterprise anchored by its core collegiate business. Much of the company’s evolution in recent years can be attributed to its robust, strategic growth plan unveiled in December 2011 that brought majority ownership investments from Shamrock Capital and Providence Equity Group. Since October 2016, the Atairos Group has been poised to direct Learfield's future growth, ensuring continued collaborations in all facets of the corporate structure to better serve its partners.