Sloane Kelly
Sloane Kelly


I lead the PGA TOUR's Content Team, overseeing the brand's strategy and content development across all digital platforms, including PGATOUR.COM, social media platforms (Facebook, Instagram, Twitter, Snapchat, YouTube, WeChat and Weibo), and virtual reality and mobile applications. My responsibilities include strategic planning, audience development, creating new ways to deliver content to fans, generating sponsored content ideas, and leading a team of content creators.